>> it is safe to say top of line for people in this particular election is the economy and jobs. people react to what is being offered by the campaign and by the candidates so when they are looking at the candidates and evaluating the candidates both presidential candidates -- lee 11 talked-about the fact that barack obama has a more positive favorable rating than mitt romney, both of them are pretty divided when we look at people's impressions of both candidates they are divided about these candidates and part of that is that they don't see, they don't see everything they want to see in any one candidate so it is not surprising that the economy and jobs is at the top but people like thinking about these other values, and other issues as they are making their choice but having to make the choice between what they are being offered. >> there is a similar methodology the campaign pollsters use as the public pollsters' use. the goals are very different. we are trying to identify whether attitudes people might share, campaign polls are about targeting and trying to influence public o